SugarCRM
SugarCRM is the world's leading open source customer relationship management (CRM) software for companies of all sizes. Sugar easily adapts to any business environment by offering a more flexible, cost-effective alternative than proprietary applications.
SugarCRM's open source architecture allows companies to more easily customize and integrate customer-facing business processes in order to build and maintain more profitable relationships.
SugarCRM has redefined how technology can help companies manage customer relationships. Sugar, the market leading open source CRM application, delivers a feature-rich set of business processes that enhance marketing effectiveness, drive sales performance, improve customer satisfaction and provide executive insight into business performance.Sugar offers point-and-click capabilities for user interface customization, but for those who want more detailed customizations, access to the underlying source code creates new opportunities.
CRM success begins with the user. SugarCRM has designed a CRM application that is fast, friendly, and even fun to use.Accessing Sugar through a web browser, users can choose their own themes to suit their individual tastes, manage multiple information sources through Microsoft Outlook integration and content syndication, and access the information they need as fast as they can click. The joy of using Sugar translates into a more organized and efficient sales force, which drives greater productivity and more visibility for managers.
This approach differs greatly from closed vendors whose business model is driven on locking-in customers and taxing them over the long-term. Sugar is written in a simple, popular programming language (PHP) that can be customized in an instant.
SugarCRM provides the following CRM capabilities
- Sales force automation
- Customer support & service
- Marketing automation
- Activity management
- Security management
- E-mail integration
